Our cookie policy
Date: 1 February 2017
BRE Cookie Policy
Introduction
BRE Group websites use cookies to distinguish you from other users of our websites. This helps us to provide you with a good experience when you browse our websites and also allows us to improve our sites. By continuing to browse the website, you are agreeing to our use of cookies.
- What is a cookie?
Cookies are tiny files sent to your browser from a web server, and are temporarily stored on your computer’s hard drive to help deliver to you a better web experience. Most websites use cookies in one form or another. Cookies cannot be used to obtain information about files on your computer
- How you can control cookies?
- By default, most browsers are initially set up to accept cookies. If you prefer, you can alter your web browser preferences, either to notify you when you have received a cookie, or to refuse to accept cookies. You can also delete any cookies that have already been sent.
- If you choose not accept cookies, you may not be able to use certain features on BRE Group websites
- Strictly necessary cookies
BRE Group websites use “session cookies” to maintain information about where you are on a given BRE Group website and whether you have logged in to it. These cookies are deleted as soon as you close your browser. By way of example, BRE uses JSESSIONID. This cookie is used to identify you as a user between page loads. This allows us to remember certain settings, like which part of a given BRE Group website you were using before you were asked to log in or register.
- Functionality cookies
BRE Group websites use “functionality cookies”. These cookies are not required to operate BRE Group websites, but can provide extra functionality for you. We will tell you if a feature will use cookies before you use it. By way of example, BRE Group websites use BRE.USERID. If you ask us to “remember you” when you log into a BRE Group website then we will send a cookie so that we know not to ask you next time.
- Social network sharing cookies
Some of our pages invite you to “share” them via social media sites like Facebook, Twitter, Google+ or LinkedIn. If you chose to use the ‘share this’ function, those sharing sites may set a cookie on your machine. You should consult that social media site’s terms and conditions before “sharing”.
Cookie Preferences
You can update your cookie preferences at any time.
| Technology |
Cookie / Storage
|
Purpose | Consent Required | When It Fires |
|---|---|---|---|---|
| Google Analytics (GA4) | _ga, ga*, _gid | Helps understand how visitors use the website (such as pages viewed and time spent) to improve performance and user experience. | Yes | When the user accepts performance cookies |
| Microsoft Clarity | _clck, _clsk, _cltk | Provides insights into how users interact with the site (such as clicks and scrolling) to improve usability. | Yes | When the user accepts performance cookies |
| Google Advertising (Google Ads & Conversion Tracking) | _gcl_aw, _gcl_dc, _gcl_au | Measures the effectiveness of Google advertising and tracks when users complete important actions on the website. | Yes | When the user accepts personalisation cookies |
| Microsoft Advertising (Bing / UET) | _uetsid, _uetvid | Tracks activity and conversions from Microsoft Advertising campaigns to measure performance and improve targeting. | Yes | When the user accepts personalisation cookies |
| LinkedIn Advertising (Insight Tag) | li_fat_id, bcookie, lidc | Tracks conversions and interactions from LinkedIn campaigns and supports advertising personalisation. | Yes | When the user accepts personalisation cookies |
| Conversion Linker (Google) | _gcl_aw, _gcl_dc | Helps ensure conversions are correctly attributed across different devices and sessions. | Yes | When the user accepts personalisation cookies |
| Event Tracking / Data Layer | Local storage / event messaging | Supports tracking of interactions such as form submissions and key user actions on the website. | Yes | When the user accepts performance cookies |
| Internal Traffic Identification | gtm_internal_user | Identifies internal users (such as staff) so their activity can be excluded from analytics reporting. | No | Always active (does not track external users) |